What We Collect and Why

• Name, email address, physical address, phone number

We obtain this data directly from you when you order goods or services and when you sign up for our services or marketing (including participation in surveys).

We may use this data in order to identify you, authentication of your account, deliver goods and services to you, market to you, personalize our goods and services to you, associate other data with you, analyze other data we collect, identify other potential customers (e.g. “look alike” customers), develop new goods and services, and for security and fraud prevention.

• Payment information, purchasing history, product or service interests, product reviews

We obtain this data from you when you order or browse products and services (e.g. purchase history) and when you provide us that information (e.g. product reviews).

We use this data to personalize our goods and services to you, market to you, analyze other data we collect, identify other potential customers (e.g. determine how many customers share product interests), and develop new goods and services.

• IP address and location data, device ID, browse history, etc.

We obtain this data directly when you interact with our website and digital properties. We may also obtain this information indirectly from cookies, tags and other digital tools, from affiliates (e.g. when you interact with their sites) and from partners.

We may use this data in order to identify you, deliver goods and services to you, market to you, personalize our goods and services to you, associate other data with you, analyze other data we collect, identify other potential customers (e.g. “look alike” customers), develop new goods and services, and for security and fraud prevention.

• Email, chat logs, etc.

We obtain this data when you communicate with us.

We may use this data to provide you goods and services, develop new goods or services, market to you, and for security and fraud prevention.